A serial entrepreneur, Sara Dalina founded Mesra Alam Sekitar Sdn Bhd, a software development company serving palm oil industry in emissions monitoring and Challenge Accepted Consultants, a training provider company specialising in outdoor learning for corporate players. During her free time, Sara has been very active in environmental causes for an NGO. Collectively, she and a group of passionate volunteers have planted more than 33,000 native trees in the forest reserve of Malaysia over the span of 3 years. Other than environmental conservation effort, she is also indulging in the cause of Orang Asli children education, primarily in Pahang. In her early career years, she was in advertising agencies doing digital marketing where she picked up a talent for building up household brands in the internet space. She hopes to continue the cause www.daun.com.my has chosen in a digital platform as an effort to create awareness to the public in conserving and preserving our natural resources.